Hello, I'm
Hello, I'm
MPOWER Financing
via acquisition of Envisage International brand
At MPOWER Financing, I played a pivotal role in scaling and optimizing marketing automation processes to drive customer engagement, lead conversion, and operational efficiency. Leading global, cross-functional teams, I integrated Salesforce Marketing Cloud (SFMC) with various platforms, centralized operations, and leveraged data-driven insights to enhance customer journeys. My contributions significantly improved engagement, lead nurturing, and application conversions while streamlining marketing operations.
Envisage International
At Envisage International, I was responsible for managing the MarTech stack, modernizing and optimizing marketing automation, customer engagement, and email marketing campaign execution across multiple brands in the higher education and international insurance sectors. My work focused on email deliverability, platform migration, data-driven automation, and multi-channel engagement strategies to drive lead nurturing, customer acquisition, and retention. I also played a key role in marketing technology integrations and process automation, improving efficiency and scalability.
Vector Interactive Group
I co-founded and led a multimedia company specializing in web development, app development, digital marketing, and brand identity. As a key driver of the company’s success, I wore multiple hats, managing both front-end and back-end development, crafting marketing funnels, and establishing an online presence for clients across diverse industries. We worked with small businesses, real estate crowdfunding projects, and healthcare providers to deliver customized digital solutions. Each project was an opportunity to leverage multiple tech stacks to create engaging, scalable, and high-performing platforms.
Salesforce
Expertise in implementing and optimizing Salesforce Data Cloud solutions, including data modeling, ingestion, harmonization, calculated insights, identity resolution, and activation.
Salesforce
Ability to configure and administer the Salesforce Marketing Cloud platform, focusing on digital marketing best practices, subscriber data management, setup, channel management, and overall account maintenance.
Salesforce
Ability to build personalized, dynamic messages and landing pages, implement Salesforce Marketing Cloud scripting languages (AMPscript and SSJS), APIs, and automation tools, demonstrating expertise in data manipulation and advanced segmentation.
Salesforce
Expertise in using the Salesforce Marketing Cloud email application for creating solutions, building marketing campaigns, managing data, creating content, and implementing email marketing best practices and analytics.
Florida State College
Jacksonville, Florida
Encompasses the exchange of information, both internal and external, within an organization to achieve specific goals, including fostering relationships, conveying clear messages, and ensuring efficient operations.