AMP for Email transforms static emails into dynamic, interactive experiences — right inside your inbox. Instead of sending users to a website to take action, AMP allows things like filling out forms, RSVPing to events, browsing carousels, or updating preferences — all without ever leaving the email itself.
Originally developed by Google, AMP (Accelerated Mobile Pages) technology brings real-time functionality and a smoother user experience to modern email communications.
Traditional HTML marketing emails rely on a multi-part MIME email that includes a plain-text version to fallback on if the HTML can't load. AMP for Email takes this a step further by adding a third MIME part by adding special AMP components (<amp-form>, <amp-carousel>, etc.) inside the email's HTML. To use AMP:
If an email client doesn't support AMP, the regular HTML version is shown automatically.
Just because we can automate something doesn’t mean we should. Good automation enhances the customer experience, it doesn’t replace it. I focus on:
AMP for Email opens exciting new possibilities for how brands and individuals communicate. Whether you're a developer, marketer, or simply curious about the future of email, AMP offers a chance to rethink what emails can do — and how they can work better for everyone.