Great campaigns don’t happen by accident — they happen by design. Effective execution starts with clear goals, actionable data, and a deep understanding of your audience. Channel strategy isn’t just about where you show up — it’s about delivering the right message, at the right time, in the right place to drive meaningful engagement.
Personalization is more than dropping in a first name. Using tools like AMPscript, SSJS, and SQL, I’ve helped teams deliver dynamic content based on behavioral data, product interest, lifecycle stage, and geography—all at scale. Bonus: personalization isn’t just great for the user—it’s also good for your deliverability and ROI.
Whether it’s email render testing in Litmus, building reusable QA checklists, or managing “what could possibly go wrong” lists before go-live, I believe QA is an essential part of execution. One error can tank a campaign’s credibility, and in highly regulated environments like FinTech, there’s no room for mistakes.
Email drives to landing pages. SMS reminds you to follow up. Push notifies you that something important just happened. These aren’t just isolated touchpoints—they’re puzzle pieces in a well-orchestrated journey. Campaign success is often determined by how well these channels play together, not just how well they perform in isolation.