Behind the Send

I built this blog on my preferred framework to share lessons learned, how-tos, and real-world challenges from the not-always-glamorous trenches of marketing operations and tech management. Maybe I’ll sprinkle in some travel once I build out the filters. And dogs.

What is Marketing Operations

May 06 2025

At first glance, marketing operations might sound like the behind-the-scenes mechanics of a marketing team—and that’s not wrong. But in reality, marketing operations (or MOps) is far more than just logistics. It’s the strategic backbone of... Read More

AMP for Email: The Magic of Live, Interactive Emails

May 19 2025

Imagine an email that updates itself with real-time information, lets you interact without leaving your inbox, and even responds intelligently to what you do next. That’s not a fantasy—it’s the power of AMP for Email. Read More

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