If engagement platforms are the vehicle and lifecycle strategy is the map, then data is the fuel—and not just any fuel, but high-octane, clean-burning, insights-generating data that tells us where we’ve been, where we’re going, and what route to take next.
A good campaign launch is only the halfway point. The rest is analysis—and I don’t mean vanity metrics. I specialize in connecting marketing efforts to outcomes, whether that’s product adoption, application completion, or lifetime value.
Some of the analytics enablement work I’ve done includes:
I believe data work is a team sport. I don’t pretend to be a data scientist—but I do know how to ask the right questions, speak the language, and build systems that let analysts shine. Whether it’s collaborating on a data pipeline or sketching out tracking logic for a new journey, I’m comfortable being the bridge between marketing and measurement.
And when we get it right? We don’t just report the past—we predict the future.