Building a campaign engine starts with how work flows through your team. Intake, prioritization, communication, and timelines are all part of the system—and they’re just as important as platform execution.
What I put in place:
This kind of structure allows a marketing team to move faster and reduce errors—two things that typically work against each other. Want to see how I translate structure into execution? Explore my step-by-step campaign ops checklist →
I’ve worked across multiple platforms—including Salesforce Marketing Cloud, HubSpot, Marketo, and Braze—and no matter the tool, the key is thinking strategy-first, syntax-second.
Core automation principles:
Tools should serve your lifecycle and engagement strategy—not dictate it.
Operational excellence doesn’t mean much if you can’t measure it. I work closely with data teams to make sure campaign ops contributes to overall business intelligence.
I build systems that:
This also means identifying and fixing broken processes—not just broken links.
A launch is only the beginning. Great ops isn’t just about going live—it’s about staying live. That means planning for iteration, fail-safes, and handoffs.
My scale-friendly practices include:
Good campaign ops should create calm, not chaos.
Campaign operations isn’t just a support function—it’s a strategic enabler of great marketing. When it works, your team launches faster, your data gets cleaner, and your customers get more relevant, timely experiences.
Want to explore the details behind this framework—or see examples of how I’ve applied it in real-world environments? Let’s connect.